Thursday, June 28, 2018

"Red Hen" businesses get a quick lesson in "trademark" in the eyes of the people

I don’t have my own pictures of any Red Hen restaurants, and I may get one in DC this weekend.  I understand the one in Lexington VA may be closed for a little while, not sure when to make a visit.

The trashing of other businesses called “Red Hen” along the entire East Coast has pointed out that similarly named restaurants or retail stores that are not parts of trademarked franchises are indeed running into this sort of concern by a somewhat illiterate public, often with extremists on all sides of the political spectra. I’m used to seeing this, as I drive around a lot.  It’s common to see food businesses in West Virginia use the same names as those in Virginia but be totally independent (not franchises).  I’ve blogged about it, and made a couple of them nervous!  The Internet has changed the way the public perceives branding and even local business names.

Trademark, however, is partly based on the notion that an average consumer is not supposed to be responsible for knowing how all these businesses are run.  I learned a little more about this than some people growing up because my father traveled around a lot as a salesman (manufacturer’s representative) so I had some idea what a “brand” really means even from family upbringing.

The other comment about the Red Hen matter is, of course, is this the right wing’s just desserts, or their “own medicine”, for Masterpiece Cakeshop?  Is this Sarah Sanders’s personal karma?   You know the old adage, be careful what you wish for.
I do not personally condone business owners’ refusing to serve anyone for religious or political reasons.

Update: June 30

Here is are photos of the DC Red Hen. Note the book that looks like mine in their library.  Dinner last night before going to Town.

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