Sunday, June 10, 2018

Does one's own social media page impart a personal brand? Does raising money for "other people's causes" dilute that brand?



Just a note on my own sense of branding.

Sometimes Facebook friends have approached me to run fundraisers on my own Facebook page for them.

I feel that my public “brand” is about reporting things and analyzing them, but not on playing favorites on asking people for money for very narrow and specific causes or specific people.  So I don’t generally do this with my social media pages or sites.

I do make my charitable donations to organizations through a trust (which is explained in more detail on a Wordpress blog).  I will generally try to find an organization that can help a particular cause or group and make the donations privately, although I am likely to report on the organization on my social media or blogs.

The latest case concerned a journalist falsely imprisoned (probably) in a Latin American country.  
  
 The appropriate charity (for foreign legal defense) is CPJ. 

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