Thursday, March 29, 2018

Why my own news "brand" is important to me



Although maybe not a legal question regarding trademark strictly speaking, my own insistence on maintaining my own personal “brand” of news reporting and commentary in my books and blogs can raise troubling questions.

My “brand” has consisted of using the “doaskdotell.com” site name and workmark for the books, as well as my own legal name (John W. Boushka) and parental-given nickname (Bill Boushka).  I suppose the nickname could complicate things further, but I have never heard a complaint from extended family members.

There is some controversy because my operations don’t pay their own way or make much money, so they seem gratuitous, attention-getting, and intended to distract readers from more conventional group-centered (even “intersectional”) activism.  That can raise a variety of crisscrossing questions on matters like business licenses and home-based businesses, all the way to election law (the 2005 controversy about free political “blogging” presented on these pages before).
  
What I want to reinforce today is the importance to me of my own “brand”, and that I not be a conduit for somebody else’s speech.  It may sound problematical to say that shouting in a demonstration is “beneath me”;  but in any sense doing so is not my own “game”. 

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