Sunday, March 18, 2018

Trademarked franchise brands get protected aggressively, and this affects decisions of a lot of small business owners



Will businesses that use names similar to those of established franchises (like the same first word or number) face trademark infringement suits?
  
It’s interesting that so many of the major retail marks are indeed franchises owned by public companies, which have a fiduciary responsibility toward shareholders.  So they must protect their marks even in situations that may sound silly. 
    
The use of franchise brands has a major impact on decisions that small business owners make.  Often they feel pressured to work with a major brand franchise than work on their own.  It strikes me that immigrants are often very good at managing franchises as they have learned these skills in their home countries through their families.

The brands can even matter in the media, with televisions shows (which are usually "series" and qualify as franchises) and movie sequels. 

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