The retreat from network neutrality regulation could have a
bearing on trademark and branding issues.
If telecom companies really do make it harder for small companies
to be accessed with the same ease and speed as big companies (which the telecom
companies “promise” not to do now) over time, you could see more pressure on
small businesses to join franchises, which would have the clout to bargain for
better service. This sounds a lot like
health care, doesn’t it!
Ownership of franchise units tends to be passed down in families,
and there are expos on it. But it doesn’t
appeal to people who didn’t grow up with it.
Many small businesses are proud of their own brands in their
local communities. This would be true of
businesses ranging from groceries to bars to independent bookstores. Many need sites or blogs (and to follow the
strategic ideas of “Blogtyrant”) to advertise their businesses to their own
customers.
Whether Ajit Pai’s thinking really is good for all business
and especially for Trump’s “MAGA” ideas of doing more manufacturing in the US
really remains a good question. The
Republicans ought to look at economic realities and not just ideology and party
tribalism.
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