Wednesday, December 06, 2017

Ajit Pai's thinking on net neutrality could some day force more business owners to turn to franchises for branding


The retreat from network neutrality regulation could have a bearing on trademark and branding issues.

If telecom companies really do make it harder for small companies to be accessed with the same ease and speed as big companies (which the telecom companies “promise” not to do now) over time, you could see more pressure on small businesses to join franchises, which would have the clout to bargain for better service.   This sounds a lot like health care, doesn’t it!

Ownership of franchise units tends to be passed down in families, and there are expos on it.  But it doesn’t appeal to people who didn’t grow up with it.

Many small businesses are proud of their own brands in their local communities.  This would be true of businesses ranging from groceries to bars to independent bookstores.  Many need sites or blogs (and to follow the strategic ideas of “Blogtyrant”) to advertise their businesses to their own customers. 

Whether Ajit Pai’s thinking really is good for all business and especially for Trump’s “MAGA” ideas of doing more manufacturing in the US really remains a good question.  The Republicans ought to look at economic realities and not just ideology and party tribalism.   

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