Thursday, January 19, 2017

SCOTUS hears oral arguments on Slants case

The U.S. Supreme Court heard oral arguments Wednesday regarding the trademark application of the Asian American band calling itself the Slants.

  The Los Angeles Times, in a story by David Savage, reports that justices appeared divided on whether denying a trademark because the government did not like the message amounted to discrimination.   The government is still interfering with the speech itself.  But it could interfere with the practical ability to make money from commercial use of the name.  The case could affect the Washington Redskins trademark application.

The case is Lee v. Tam, with SCOTUS transcript here

Friday, January 06, 2017

"The Agency Names of Naming Agencies": Assigning domain names is a competitive sport

The Igor Naming Agency emailed a story and link tonight to a blog where it discusses how companies should choose name for themselves, or for their services or products.  The same ideas would apply to movie or book titles, movie or book series (which can be trademarked) and domain names, which, as we know, can be closely related to trademarks.

The post is called “The Agency Names of Naming Agencies”, here.

It says to look at the names of the competition, and that naming is a competitive sport.

The categories are “Functional”, “Invented”, “Experiential”, “Evocative”.  (Not “functionable”.)