Wednesday, September 07, 2016

"Trump" used trademark law very much to his advantage


CNN’s biography of Donald Trump (Sept. 4) mentioned how Trump had licensed his “brand” to other companies to build hotels, condo buildings, financial education schools, and other services and produts in his name (I think there was an airline).

Trump bore none of the risk of these businesses but benefited from licensing the brand name, across what USPTO normally views as different lines of business.

Is this good for the economy?  It wouldn’t be good for another author whose last name happened to be “Trump”.


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