Tuesday, May 24, 2016

Now "zen" becomes the object of trademark trollling


Electronic Frontier Foundation tells the story of “Zendesk”, which sells help desk software, which has also been going after other businesses incorporating the name “zen” and not conceivably competitors or in the same business line, story here.   EFF calls this “the art of trademark trolling.”

Curiously the company says it is under “no illusion” that it owns an exclusive monopoly on the word in business.

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