Monday, September 28, 2015

Trademarks can apply in the "commons" and with community efforts: look at Wordpress

It is common for “free services” to have trademarks (although there has to be an ultimate commercial purpose, even like selling ads).  Wordpress, for example, and WordCamp are trademarked names.  But The WordPress foundation (and owner “Automattic”) allow non-commercial, community use as explained here.
Wordpress is set up to be very convenient for artists, organizations and small businesses to build entire sites around:  one blog, then an about page, and various other canonical pages (like events, photos, metadata).