Sunday, July 06, 2014

Is the Lohan suit against GTA5 like a trademark suit? (is "right of publicity" like a "brand"?)


I don’t think a lawsuit based on “right of publicity” really involves trademark law as such, but some celebrities to market their names and likenesses as if they were “brands”. 
  
The recent lawsuit by Lindsay Lohan against the owners of the game “Grand Theft Auto V” may fall under the theory that her likeness is a “brand”, although many legal sites say that this action will go nowhere, like here.  I wonder what “the Legal Guys” on CNN would say.  

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