My favoite song of Swift is "Mine", on YouTube here. In January, it was the most common song on Sirius XM on a car business trip to Charlotte.
Monday, October 31, 2011
Singer Taylor Swift is threatening a trademark infringement lawsuit against a website “Celebrity jihad” for presenting (nude) pictures that it claims are of her but are not. How is this a “trademark” issue?
The story broke on CNN Monday morning. Here’s a story from International Business Times, link.
“Celeb Jihad” has its own account here. Note: the site is very slow this morning.
Tuesday, October 25, 2011
While driving in Arlington yesterday, I was behind a pickup truck with a “Life Is Good” image (embedded on a picture of a tire) on the back bumper, and I could even see the trademark “r”. I thought it was interesting that a phrase of such common words could be trademarked, so I looked it up, here. It is both charitable and commercial.
I looked it up at USPTO and found it pretty recent (2011), with a description “Entertainment in the nature of festivals featuring live musical performances, games, speeches and food”.
The phrase for my own domain “Do Ask Do Tell” still has only the one abandoned attempt from 1995.
Friday, October 07, 2011
If you want to read a good trademark story, look up the history of Decca Records in Wikipedia, as well as London Records (both labels are easy to find with searches).
In the United States, the Decca name was sold off as a separate company, so for years British Decca sold classical music in the US on the London Label, which usually had a “red seal”. In the 1960s, many audiophiles considered London the most consistent label as to high quality of manufacturing in the US (the best competition was Columbia, then belonging to CBS). Decca was sometimes used to press Deutsch Grammophone recordings, but sometimes had inferior pressing quality (as I found out with a Furtwangler Schubert 9th, and a Decca Bruckner Fifth). That was not good for the Decca “brand” but in the 1960s news spread more slowly. Audiophiles then paid more for imported “DGG’s”.
When CD’s came into vogue in the 1980s, Polygram pressed CD’s for DG, London and Philips with the same facility.
Now, it seems, British Decca is sold directly through Amazon as if it were equivalent to "London", was with a recent recording of music of Nico Muhly (my "drama" blog Oct. 4). Both London and Decca use the same-look "trade dress". The presence of e-commerce (especially Amazon) has made old arrangements to use brands differently across the Pond infeasable.
Branding was important in the 1960s in another sense in the way classical records were sold. Stores had “reputations” based on the discounts they offered, which were considerable in places like Record Sales in downtown DC (in days when mono records listed at $4.98). Other stores (like the Disc Shop on Dupont Circle) branded themselves around quality, offering pre-listening in the store but few discounts. In those days, collectors took manufacturing and retail care seriously.