Wednesday, August 04, 2010

Counterfeiters target midlist brands rather than super-luxury ones

Here’s a story by Barry Silverstein on the “Brand Channel”: “New Counterfeit Gambit: Knock Off Cheaper Brands”, link here

Rather than going after the most exclusive and overpriced handbags and shoes, the counterfeiters are targeting the midrange brands, where the price downdraft is less and where the counterfeiting on the web (with fake sites to resemble the real ones, rather like bank phishing) is harder to pursue or less worth the aggressive effort to stop.

Nevertheless, the counterfeiters will surely face a lot of cease-and-desist and litigation even from the midlist companies.