Sunday, July 12, 2009

Arlington VA software company (Rosetta Stone) claims that search results "may" tarnish its trademark

One of the most popular stories in The Washington Post online site Sunday is Cecilia Kang’s story on p A11 Saturday about a suit against Google by Rosetta Stone, a language-learning software program in Arlington Virginia, over the way the search engine allows competitors ads to come up when Rosetta Stone’s wordmark is used as the argument of a search.

Rosetta is arguing that the expense and risk that it took in building up its brand is being exploited unfairly by others who did not have to take a similar risk. The link for the story is here.

It appears that I had a similar story with similar arguments about Rescuecom on this blog in April 2009.

While not wanting to “bite the hand that feeds me”, I encourage visitors (including other “small” webmasters) to read the news story and ponder the long term consequences of the questions raised for themselves. When I entered “Rosetta Stone” into the aforementioned search, it behaved in a perfectly appropriate manner as far as I could tell.

Update: Oct. 12, 2009

PCMag has a Reuter's story from Bangalore, India on the story here.

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