Wednesday, December 09, 2015

Could Twitter present trademark questions?

Just a fast question: Could a Twitter handle (with the “#” prefix) invoke trademark questions?
Today, when writing a tweet about the British thriller film “Blitz” (reviewed on Movies yesterday) I used it to single out the film, and Twitter inserted a happy-face from a different use for the term.  I went ahead and tweeted it.  It copied to Facebook and my own domain without the extra face.
Twitter seems to allow users to invent new handles on their own, but there is always a chance they will contradict an existing use.  Use of hashtags is considered preferable to using @mention and @reply for searching and sometimes is viewed as more courteous.  But you wonder if trademark law and Twitter could collide.

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