Monday, March 16, 2015

A practical lesson in trade dress, for sports

Maybe there's a reason why trademarks matter. On Saturday night, as I rode in on the DC Metro to the bars, a man saw my Washington Nationals' cap and kept saying "Wisconsin".

No, he didn't know that the curly-W was the Washington National's trademark, or at least the trade dress.

Yes, the appearance of a mark identifies the brand.

The hat got attention at the Town DC, too.

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