Monday, September 01, 2014

ALSA drops "ice bucket" trademark attempt

Well, thankfully, the ALSA (Amyotrophic Lateral Sclerosis Association) did pull its trademark application for “ice bucket challenge”.  Fortune has a story by Tom Huddleston, Jr. here.  Vox Media offered a tweet when ALS first attempted to TD it.     One legal problem is that ALD would have been trying to trademark something had not invented itself.  Erik M Pelton Associates had written about the legal challenges here.  EMPA’s blog covers branding and social media so it very likely has other posts relevant to me;  I’ll check later.   I had written about the idea that the ice bucket challenge is a bit manipulative on my main blog Aug. 26.

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