Friday, June 06, 2014

LDS church pursue dating site for using name "Mormon" in trademark claim

Here’s a good example of a potentially frivolous trademark claim.  The Church of Jesus Christ of Latter Day Saints has made trademark complaints against a site called “Mormon Match”, according to an Electronic Frontier Foundation story, here. The domain name is “Date Mormon”, link here. The Huffington Post has a similar story here. Trademark is supposed to be used to brand products and services in actual commerce, not to stifle speech associated with a religious concept. 
The formal complaint has been made by "Intellectual Reserves" (link) which handles intellectual property issues for the LDS church. 
There are companies around named after religious groups.  “Lutheran Brotherhood” (insurance) in downtown Minneapolis comes to mind.  

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