Thursday, April 17, 2014

Some product brands use the "trademark concept" to preclude consumers' rights to sue

One benefit to a business from the branding concept of a trademark is that it can use it to protect itself from litigation.
The New York Times reports, in Business Day Thursday, in an article by Stephanie Strom, that General Mills is forcing customers who used any online benefits at all for any of its branded products to agree to arbitration and never sue the company or engage in class-action suits.  The title of the article is “When ‘liking’ a brand online voids the right to sue”, link here.  Notice the Likeonomics.  Apparently “liking” one of the brands on Facebook or YouTube voids the right to sue. 
I remember a Crunchy Nuts (Kellogg’s) commercial about three years ago that seemed to offer a male outdoor hiker whom I think I’ve met.  The cereal boxes didn’t include the picture. 
Remember all those deals in the 1950’s (like for baseball cards or gloves or toys) where you had to mail in cereal boxtops?  We sent these in every summer in Ohio.   

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