Did I see this right? Kellogg’s Special K has two different cereals, the “original” is much more bubbly, almost like the original Rice Krispies of the Howdy Doody show of the 50s.
That’s what I noticed this morning.
If a company uses the same mark for two different products, doesn’t it “dilute” its own mark? Yes, it has a right to, but ….
One of the worst cereal TV ads in the 50s was for something called “Alphabits”, a sugar-coated, pastel-colored cereal whose advertising was based on showing little kids misspelling words, exploiting the viewer’s “nicer weakness”.
Yes, some uses of trademark are “legal” but culturally offensive.
0 comments:
Post a Comment